Creating Compelling Brand Experience

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Today’s consumers demand unique and memorable experiences as part of their everyday lives, therefore brands are now changing the intent and purpose of their physical spaces. Brands are rethinking the customer journey and creating distinctive experiences with a combination of in-store design, people, technology and product. The assumption is that people expect brands to deliver […]

Improving employee experience

Improving the employee experience

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Actively disengaged workers continue to outnumber engaged ones at a rate of nearly 2-to-1, according to Gallup’s most recent 142-country study, “The State of the Global Workplace.” Disengaged employees tend to be unhappy and unproductive and are unlikely to make positive contributions to the workplace. Conversely, engaged employees are more productive, have lower turnover rates, […]

PANDORA multi-sensory campaign

PANDORA Shine campaign engages all the senses

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Danish jewellery brand PANDORA created an engaging multi-sensory retail store to launch their new collection PANDORA Shine. Taking design cues from PANDORA’S new geometric honeycomb charm, the 5 metre tall hive structure provided a fully interactive experience, captivating each visitor’s sense of touch, sight, scent, taste and sound. “The hive” featured ‘Humming Hubs’ that incorporate […]