As the customer journey becomes increasingly complex, multi-channel and social-centric, companies and brands must focus on determining which moments have the most impact and deliver the best possible experience at every touch point along the customer journey.
Enhance Brand Experience:
- Scent enhances the brand experience by inspiring certain behaviors towards brands and products.
- Influences perceptions making experiences more enjoyable, more emotional and more memorable.
Improve Customer Journey:
- Scent enables customers to recall a brand and better communicate the brand’s attributes.
- Scent creates positive associations with the brand throughout the customer journey.
Build Emotional Connections:
- Scent can amplify a brand experience to establish a long lasting connection with consumers.
- Emotional connections engenders loyalty and influences purchasing decisions.