Benefits of Scenting

Building emotional connections with customers
 

BENEFITS OF SCENTING


As the customer journey becomes increasingly complex, multi-channel and social-centric, companies and brands must focus on determining which moments have the most impact and deliver the best possible experience at every touch point along the customer journey.

Enhance Brand Experience:

  • Scent enhances the brand experience by inspiring certain behaviors towards brands and products.
  • Influences perceptions making experiences more enjoyable, more emotional and more memorable.

Improve Customer Journey:

  • Scent enables customers to recall a brand and better communicate the brand’s attributes.
  • Scent creates positive associations with the brand throughout the customer journey.

Build Emotional Connections:

  • Scent can amplify a brand experience to establish a long lasting connection with consumers.
  • Emotional connections engenders loyalty and influences purchasing decisions.
 
“Brands fostering emotional connections with customers will enjoy enhanced brand loyalty and increased profitability.”

Harvard Business Review