PANDORA multi-sensory campaign

PANDORA Shine campaign engages all the senses

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Danish jewellery brand PANDORA created an engaging multi-sensory retail store to launch their new collection PANDORA Shine. Taking design cues from PANDORA’S new geometric honeycomb charm, the 5 metre tall hive structure provided a fully interactive experience, captivating each visitor’s sense of touch, sight, scent, taste and sound. “The hive” featured ‘Humming Hubs’ that incorporate […]

Christmas scenting

Tis’ the season for scent

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Why does Christmas always evoke feelings of nostalgia? Its because scents that are highly prevalent during this season instantly transport us to a time and place filled with happy memories. Our sense of smell has the capacity to trigger memories that are much more emotional and evocative than any of our other senses. There are […]

Tourism and Hospitality Summit 2017

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Our Managing Director, Eoghan McMahon will be speaking at the Tourism and Hospitality Summit 2017 held at Citywest Dublin. The topic of his talk will be “Building emotional connections with your customers” – how businesses can use the senses to differentiate their brand and create emotionally customer experience.