Scent has the power to transform an event or special occasion, creating unique and unforgettable experiences. Our sense of smell is closely linked to memory and emotion and plays an important role in how people react to and remember certain events or products. Therefore adding the right scent to your event helps to increase recall, product interest and brand delivery.
Working closely with event planners and experiential agencies, our scenting solutions can be customized for different types of events such as product launches, music festivals, fashion shows, experiential events, exhibitions and weddings.
Scenting benefits for events:
Contact us today to discover how our scent solutions can enhance your event or special occasion.
Topshop celebrated the start of summer with a fully immersive store event with a giant inflatable, a virtual water slide and scent of sunscreen in their Oxford Street store. The immersive experience ‘Splash’ had shoppers starting their journey on a giant inflatable, donning an Oculus Rift VR headset and being taken on an incredible water-themed adventure down Oxford Street. Topshop scented the store with the scent of sunscreen hosted summer-themed pop-ups, such as soft-serve ice cream vendor Milk Train.
HOUSE OF HYUNDAI
To launch its new Project IONIQ lab and car, Hyundai set up a sensory journey ‘House of Hyundai’ to explore how our senses effect our emotional state when driving. The pop-up installation in London’s Soho allowed visitors to travel through sensory zones exploring Touch, Taste, Sight, Smell and Hearing while meeting with cutting edge innovators along the way.