How To Create Emotional Connections With Your Customers This Christmas

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The end of the year is the most critical marketing and selling season for most businesses. It presents a great opportunity for brands to engage with their customers to heighten the appeal of a brand, store environment, particular line of products.

Smell is the most powerful of the five senses and the only sense directly connected to the brain’s limbic system which is responsible for memories and emotions. Benefits of developing a scenting strategy for your retail environment includes:

Increases Foot-Fall
Scent can entice customers into your premises.

Increases Dwell Time
Enhanced comfort levels encourages more time spent in store leading to a better likelihood of making a purchase.

Improves Customer Perceptions
Customers are more likely to associate positively in a pleasantly scented atmosphere.

Enhances Brand Recognition
Scents are easily recalled, strengthening emotional connections.

Encourages Customer Loyalty
By driving brand affiliation and increasing brand loyalty.

Get customers in the buying mood with a custom Christmas Scent professionally diffused within your retail premises. Research shows that customers will linger 40% longer in scented areas, and scenting can increase purchase intent by 80%.

Enhance the shopping experience, engage the senses and spread some festive cheer this Christmas. Notes of fresh pine, cinnamon, tangerine and nutmeg will trigger fond memories, creating an emotional connection with your valued customers.

Contact us today to discuss custom Christmas scenting solutions for your premises.