Multi-Sensory Branding Is Big Business

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Stella Artois Sensorium

 

Brands are now utilizing all senses to engage with their customers and develop emotional connections. When targeting Millennials, who according to a recent study by Oxford University, prefer experiences that stimulate their sense, using Multi-Sensory techniques becomes imperative.

This article by Event Marketer looks at five brands leveraging multi-sensory branding strategies in a very creative ways.

A standout is the brand Stella, who we think capitalized greatly on the “Sensorium” trend – a new trend in branded and artistic endeavor that brands are employing. The article describes how the brand launched the Stella Artois Sensorium – a project two years in the making designed to challenge the attendees sense of taste, sight, smell, sound and touch from start to finish. You can read full details of the article here.

Smell is closely linked with memory and more so than any other sense. Often happening spontaneously, smell can trigger recollections of particular memories. According to Scent World, research shows that branding that uses a sense of smell is exponentially more effective than visual presentation.

The Scent Company can create unique brand scents, supply professional environmental fragrancing solutions, and providing cutting-edge diffusion technology to specific client requirements to assist brands in enhancing their multi-sensory branding strategies.

Contact us today to learn how The Scent Company can assist your brand.