Our Approach

Understanding your brand promise

Our approach can be summed up in one word: brand-led.

Brand motivates us and guides everything we do. We think about brand, rather than product. Think about experience, rather than transaction. We recognize that the question of brand has become more complex. We also know that it’s harder than ever to stand out. Aligning brand and customer experience is vital and smell can be a powerful brand language that can convey identity and differentiation. It has potential to create a direct, tangible connection between a brand and its consumers.

Collaboration is at the heart of how we realize results for our clients and by understanding the essence and personality of a brand we can develop truly empathetic scents. Our network includes some of the most creative and innovative perfumers and olfactory consultants globally. With industry specific experience in branding and environmental design we can accentuate branded spaces and communicate desired experiences for brands in retail, hospitality, offices, and events.

Learn more about us and how we can help your business succeed.

"As fragrance specialists we understand how integral scent can be to brand identity."

The Scent Company, Dublin