Recent studies shows that 71% of consumers make at least 60% of their purchases in store as consumers need for a physical shopping space continues. In-store is one of the few opportunities that brands have to engage with all of a customer’s senses to create memorable experiences and emotional connection.
The Scent Company works with leading brands to provide quality scent solutions and professional diffusion machines to improve the in-store customer experience. With up to 90% of all purchasing decisions made subconsciously, a professionally scented environment can increase dwell time, willingness to buy and enhance customer loyalty.
Scenting benefits for retail:
To learn more about the research behind scenting in retail Click Here.
A recent study saw two identical pairs of Nike running shoes placed in two separate, but identical rooms. One room was infused with a mixed floral scent. The other wasn’t. Test subjects inspected the shoes and by a margin of 84%, preferred the shoes displayed in the fragrant room. Additionally, the consumers estimated the value of the “scented” shoes was, on average, $10.33 higher than the pair in the unscented room.
According to research by Eric Spangenberg, Dean of the Washington State University College of Business, an experiment within a retail environment showed that in a group of approximately 100 people who had shopped in the presence of a simple scent, they typically spent 20% more money, and bought more items.
Contact us today to discover how our scent solutions can enhance your retail brand.