Creating Compelling Brand Experience

Posted · Add Comment

Today’s consumers demand unique and memorable experiences as part of their everyday lives, therefore brands are now changing the intent and purpose of their physical spaces. Brands are rethinking the customer journey and creating distinctive experiences with a combination of in-store design, people, technology and product. The assumption is that people expect brands to deliver […]

How Hyundai Created a Multi-Sensory Experience

Posted · Add Comment

To launch its new Project IONIQ lab and car, Hyundai set up a sensory journey ‘House of Hyundai’ to explore how our senses effect our emotional state when driving. The pop-up installation in London’s Soho allowed visitors to travel through sensory zones exploring Touch, Taste, Sight, Smell and Hearing while meeting with cutting edge innovators […]

Why Emotional Connections Matter

Posted · Add Comment

Customers are bombarded from every direction with marketing messages; to such an extent that consumers can tend to become a bit oblivious to them. Brands looking to differentiate themselves must focus on delivering sensory appeal as it is no longer what the brand looks like; but what does it feel like. This translates into the […]