Top 5 Scents For Branding Banks And Financial Institutions

Posted · Add Comment

A new generation of “hub” or flagship branches are taking shape as the financial services industry is undergoing a personalization revolution. We are now seeing the concept of traditional branch banking evolving to adopt new formats resulting from digital and service transformations. Bank of Ireland is leading with the concept by moving towards ‘smart branches’ […]

Creating Compelling Brand Experience

Posted · Add Comment

Today’s consumers demand unique and memorable experiences as part of their everyday lives, therefore brands are now changing the intent and purpose of their physical spaces. Brands are rethinking the customer journey and creating distinctive experiences with a combination of in-store design, people, technology and product. The assumption is that people expect brands to deliver […]

Why Emotional Connections Matter

Posted · Add Comment

Customers are bombarded from every direction with marketing messages; to such an extent that consumers can tend to become a bit oblivious to them. Brands looking to differentiate themselves must focus on delivering sensory appeal as it is no longer what the brand looks like; but what does it feel like. This translates into the […]

Why You Need a Scent Logo

Posted · Add Comment

All marketers are familiar with the concept of a logo, a visual representation of a brand. Some, like Coca Cola, Disney, Apple and Nike are so iconic that exposure to them, even when they aren’t noticed, affects our behavior. For these large companies with their massive marketing budgets, it is fairly easy to expose large […]