Creating Compelling Brand Experience

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Today’s consumers demand unique and memorable experiences as part of their everyday lives, therefore brands are now changing the intent and purpose of their physical spaces. Brands are rethinking the customer journey and creating distinctive experiences with a combination of in-store design, people, technology and product. The assumption is that people expect brands to deliver […]

Why Emotional Connections Matter

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Customers are bombarded from every direction with marketing messages; to such an extent that consumers can tend to become a bit oblivious to them. Brands looking to differentiate themselves must focus on delivering sensory appeal as it is no longer what the brand looks like; but what does it feel like. This translates into the […]

Custom Scenting in Residential Developments

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Using custom scent is set to become a regular luxury amenity in residential projects. A high profile example is Miami’s One Thousand Museum, a 62-story residential tower designed by Zaha Hadid Architects. Not only will it offer state of the art amenities, but the tower also aims to appeal to more senses than just the […]

Savills

The Scent Company Supports Savills Ireland in Real Estate Launch

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The Scent Company is delighted to have had the opportunity to support Savills during the opening of the Woodbank residential development in Shankill with the launch of the ‘BlissStream’ fragrance diffuser. In development for some 14 months, the ‘BlissStream’ diffuser is a unique addition to the professional scenting industry. Silent running, maintenance fee, and fully […]