Creating Compelling Brand Experience

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Today’s consumers demand unique and memorable experiences as part of their everyday lives, therefore brands are now changing the intent and purpose of their physical spaces. Brands are rethinking the customer journey and creating distinctive experiences with a combination of in-store design, people, technology and product. The assumption is that people expect brands to deliver […]

Retail Ambient Scenting

Ambient Scenting: Six Scents To Enhance In-store Retail Experience

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In the current ‘Experience Economy’ businesses need to create memorable experiences for their customers in order to stand out. We are seeing the traditional physical retail spaces adapting to changing shopping habits and finding new methods of engaging with their customers. Good retailers know that in order to create memorable experiences they need to provide […]

Topshop VR Experience

Topshop In-Store Sensory Experience

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This is probably the ultimate immersive multi-sensory in-store experience yet! Topshop is celebrating the start of summer with a giant inflatable, a virtual water slide and scent of sunscreen in their Oxford Street store. The immersive experience ‘Splash’ has shoppers starting their journey on a giant inflatable, donning an Oculus Rift VR headset and being […]

Why Emotional Connections Matter

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Customers are bombarded from every direction with marketing messages; to such an extent that consumers can tend to become a bit oblivious to them. Brands looking to differentiate themselves must focus on delivering sensory appeal as it is no longer what the brand looks like; but what does it feel like. This translates into the […]